Self Advertising Ideas: Perpetual Path To Perfection

In the evolving business marketing and advertising strategies, being creative in social media, digital and mobile channels as well as personal communication and self-advertising is very critical for individuals in large as well as small businesses. There are few points which should be taken into consideration while framing the creative advertising or marketing strategies. First one, is to add more …

Growing Business Through Advertising Strategies – “Using Follow-up Systems”

In today’s fast moving world, using innovative advertising strategies has become an imperative. You can’t survive by just working in silos, without letting the world know what you are up to. It’s a common practice that people usually carry a business card while they go out somewhere, so that they are able to leave a token of their remembrance with …

Get A Great Marketing Mix Through Your Tactical Decisions

When it’s a question of a marketing mix and related decision making, how to plan and make an effective one is the most difficult one to answer for the leadership of an organization. But one way to chart out an effective marketing strategy is through the development of effective “tactics” and the critical tactical decisions that you make. But beware, …

Should Marketing Tactics Drive Strategies For The Company?

Marketing tactics versus strategy: Role of tactics in making the overall strategy of the organization. After learning by spending good number of years in a product based Indian startup company as an entrepreneur and also learning from my experience of actively servicing large global companies, I have come to a radical conclusion. Sales, operational and marketing tacticsshould play a seminal …

Type of Marketing Strategy To Be Adopted: Generalization or Specialization

Many organizations be it a product company or an online/digital company, all are striving hard to become generalist. This type of marketing strategy can be very lethal both for the stakeholders as well as the employees. The attitude of being everything for everyone is fraught with danger and is laughable. The old conventional wisdom talk about the generalist company is …

How Marketing Plan has Transformed and Evolved over the years

What is a marketing plan? Through this brief article I would like to articulate in short on how the process of analyzing and building a marketing plan and the concept of marketing management has evolved over a period of time. From my own research and business, I can say that marketing is the job to plan, create, communicate and deliver …

How To Easily And Cautiously Make Your Marketing Plan?

If you do not have lot of experience with marketing, I would advise someone to help you who has experience and he can write the marketing plan for you but there is a hitch in it, It will cost you money if you are just staring out. It’s always better to create your own marketing plan rather than tossing aside …