Self Advertising Ideas: Perpetual Path To Perfection

In Branding, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

In the evolving business marketing and advertising strategies, being creative in social media, digital and mobile channels as well as personal communication and self-advertising is very critical for individuals in large as well as small businesses. There are few points which should be taken into consideration while framing the creative advertising or marketing strategies. First one, is to add more …

Growing Business Through Advertising Strategies – “Using Follow-up Systems”

In Branding, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

In today’s fast moving world, using innovative advertising strategies has become an imperative. You can’t survive by just working in silos, without letting the world know what you are up to. It’s a common practice that people usually carry a business card while they go out somewhere, so that they are able to leave a token of their remembrance with …

Type of Marketing Strategy To Be Adopted: Generalization or Specialization

In Branding, Marketing - How To, Marketing Strategy by Tarun GuptaLeave a Comment

Many organizations be it a product company or an online/digital company, all are striving hard to become generalist. This type of marketing strategy can be very lethal both for the stakeholders as well as the employees. The attitude of being everything for everyone is fraught with danger and is laughable. The old conventional wisdom talk about the generalist company is …

How Marketing Plan has Transformed and Evolved over the years

In Branding, Marketing Management, Marketing Plan by Tarun GuptaLeave a Comment

What is a marketing plan? Through this brief article I would like to articulate in short on how the process of analyzing and building a marketing plan and the concept of marketing management has evolved over a period of time. From my own research and business, I can say that marketing is the job to plan, create, communicate and deliver …