Growing Business Through Advertising Strategies – “Using Follow-up Systems”

In Branding, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

In today’s fast moving world, using innovative advertising strategies has become an imperative. You can’t survive by just working in silos, without letting the world know what you are up to. It’s a common practice that people usually carry a business card while they go out somewhere, so that they are able to leave a token of their remembrance with …

Should Marketing Tactics Drive Strategies For The Company?

In Marketing - How To, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

Marketing tactics versus strategy: Role of tactics in making the overall strategy of the organization. After learning by spending good number of years in a product based Indian startup company as an entrepreneur and also learning from my experience of actively servicing large global companies, I have come to a radical conclusion. Sales, operational and marketing tacticsshould play a seminal …