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Become A Subject Matter Expert Using Basic Principles of Marketing

In Branding, Marketing - How To, Marketing Management, Marketing Strategy by Tarun GuptaLeave a Comment

In order to succeed in today’s competitive world, you cannot succeed just by remaining a generalist. Being generalist is like a photographic print. It looks good from a distance, but as you stare closer, zooming into particular details, it gets blurry. In order to survive you need to be a specialist, having in-depth knowledge about that concerned matter. Such people …

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Generosity as One of The Examples Of Marketing Strategies

In Marketing - How To, Marketing Basics, Marketing Ideas, Marketing Strategy by Tarun GuptaLeave a Comment

Marketing Strategies is a multi facet subject. But general perception among the people is that, it relates only to business perspective and scenarios. What is less known about these is that, there are some examples of marketing strategies that relate to our normal daily lives as well. Therefore they can be used by us in multiple ways in our lifestyle …

Creative Marketing Ideas Help Build A Right Mindset, Paving Path For Right Networking

In Marketing - How To, Marketing Basics, Marketing Ideas by Tarun GuptaLeave a Comment

A few questions that should be answered at first place to have a right network are – How do you approach networking, what strategies should you follow to market your ideas, how creative are your ideas – is what all matters in order to have right kind of networking. Like I have earlier also written, for right networking – its …

Marketing Ideas For Small Business: Find The Right Networks For Yourself

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Man is a social animal. Whether it’s you or me, each one of us likes to be part of a group, which we usually refer to as our “Networking Group”. Studies have suggested that it’s not only the youngsters, but the people from other age groups as well who have a natural affiliation towards a specific Networking Group and wish …

Get A Great Marketing Mix Through Your Tactical Decisions

In Marketing - How To, Marketing Mix, Marketing Strategy by Tarun GuptaLeave a Comment

When it’s a question of a marketing mix and related decision making, how to plan and make an effective one is the most difficult one to answer for the leadership of an organization. But one way to chart out an effective marketing strategy is through the development of effective “tactics” and the critical tactical decisions that you make. But beware, …

Should Marketing Tactics Drive Strategies For The Company?

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Marketing tactics versus strategy: Role of tactics in making the overall strategy of the organization. After learning by spending good number of years in a product based Indian startup company as an entrepreneur and also learning from my experience of actively servicing large global companies, I have come to a radical conclusion. Sales, operational and marketing tacticsshould play a seminal …

Type of Marketing Strategy To Be Adopted: Generalization or Specialization

In Branding, Marketing - How To, Marketing Strategy by Tarun GuptaLeave a Comment

Many organizations be it a product company or an online/digital company, all are striving hard to become generalist. This type of marketing strategy can be very lethal both for the stakeholders as well as the employees. The attitude of being everything for everyone is fraught with danger and is laughable. The old conventional wisdom talk about the generalist company is …