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Become A Subject Matter Expert Using Basic Principles of Marketing

In Branding, Marketing - How To, Marketing Management, Marketing Strategy by Tarun GuptaLeave a Comment

In order to succeed in today’s competitive world, you cannot succeed just by remaining a generalist. Being generalist is like a photographic print. It looks good from a distance, but as you stare closer, zooming into particular details, it gets blurry. In order to survive you need to be a specialist, having in-depth knowledge about that concerned matter. Such people …

How Marketing Plan has Transformed and Evolved over the years

In Branding, Marketing Management, Marketing Plan by Tarun GuptaLeave a Comment

What is a marketing plan? Through this brief article I would like to articulate in short on how the process of analyzing and building a marketing plan and the concept of marketing management has evolved over a period of time. From my own research and business, I can say that marketing is the job to plan, create, communicate and deliver …