How Marketing Plan has Transformed and Evolved over the years

In Branding, Marketing Management, Marketing Plan by Tarun GuptaLeave a Comment

What is a marketing plan? Through this brief article I would like to articulate in short on how the process of analyzing and building a marketing plan and the concept of marketing management has evolved over a period of time. From my own research and business, I can say that marketing is the job to plan, create, communicate and deliver …

Business Level Strategy – How Retailers Are Integrating Mobility

In Business Skills, Marketing Plan, Marketing Strategy by Tarun GuptaLeave a Comment

Rise of Smartphones: Is It Time To Revisit Your Business Level Strategy? Business level strategy is defined as integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets. Business level strategy must be so defined that it must take care of the changing business environment. Cost …