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Become A Subject Matter Expert Using Basic Principles of Marketing

In Branding, Marketing - How To, Marketing Management, Marketing Strategy by Tarun GuptaLeave a Comment

In order to succeed in today’s competitive world, you cannot succeed just by remaining a generalist. Being generalist is like a photographic print. It looks good from a distance, but as you stare closer, zooming into particular details, it gets blurry. In order to survive you need to be a specialist, having in-depth knowledge about that concerned matter. Such people …

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Generosity as One of The Examples Of Marketing Strategies

In Marketing - How To, Marketing Basics, Marketing Ideas, Marketing Strategy by Tarun GuptaLeave a Comment

Marketing Strategies is a multi facet subject. But general perception among the people is that, it relates only to business perspective and scenarios. What is less known about these is that, there are some examples of marketing strategies that relate to our normal daily lives as well. Therefore they can be used by us in multiple ways in our lifestyle …

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Business Innovation – Why India Is A Follower And Not A Leader?

In Branding, Business Skills, Marketing Strategy by Tarun GuptaLeave a Comment

The past two decades World has seen a massive technology boom which was further enhanced in the latter period of the last decade when the world saw massive digitization. These two decades gave rise to companies like Google, Facebook, Twitter, LinkedIN, Amazon and several others which have taken over the world by a storm and have become leaders in the …

Changing Face Of Network Marketing In India – Honesty And Integrity The Key For Success

In Marketing Strategy, Network Marketing by Tarun GuptaLeave a Comment

The way people are doing business nowadays has changed all over the world, especially when we look at network marketing in India. Values and ethics which have been mostly visible earlier have become a cornered piece in today’s time. The face of network marketing in India has got totally changed over the years. Need of the hour is to have …

Marketing Ideas For Small Business: Find The Right Networks For Yourself

In Marketing - How To, Marketing Basics, Marketing Ideas, Marketing Strategy by Tarun GuptaLeave a Comment

Man is a social animal. Whether it’s you or me, each one of us likes to be part of a group, which we usually refer to as our “Networking Group”. Studies have suggested that it’s not only the youngsters, but the people from other age groups as well who have a natural affiliation towards a specific Networking Group and wish …

Self Advertising Ideas: Perpetual Path To Perfection

In Branding, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

In the evolving business marketing and advertising strategies, being creative in social media, digital and mobile channels as well as personal communication and self-advertising is very critical for individuals in large as well as small businesses. There are few points which should be taken into consideration while framing the creative advertising or marketing strategies. First one, is to add more …

Growing Business Through Advertising Strategies – “Using Follow-up Systems”

In Branding, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

In today’s fast moving world, using innovative advertising strategies has become an imperative. You can’t survive by just working in silos, without letting the world know what you are up to. It’s a common practice that people usually carry a business card while they go out somewhere, so that they are able to leave a token of their remembrance with …

Get A Great Marketing Mix Through Your Tactical Decisions

In Marketing - How To, Marketing Mix, Marketing Strategy by Tarun GuptaLeave a Comment

When it’s a question of a marketing mix and related decision making, how to plan and make an effective one is the most difficult one to answer for the leadership of an organization. But one way to chart out an effective marketing strategy is through the development of effective “tactics” and the critical tactical decisions that you make. But beware, …