Marketing Ideas For Small Business: Find The Right Networks For Yourself

In Marketing - How To, Marketing Basics, Marketing Ideas, Marketing Strategy by Tarun GuptaLeave a Comment

Man is a social animal. Whether it’s you or me, each one of us likes to be part of a group, which we usually refer to as our “Networking Group”. Studies have suggested that it’s not only the youngsters, but the people from other age groups as well who have a natural affiliation towards a specific Networking Group and wish …

Self Advertising Ideas: Perpetual Path To Perfection

In Branding, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

In the evolving business marketing and advertising strategies, being creative in social media, digital and mobile channels as well as personal communication and self-advertising is very critical for individuals in large as well as small businesses. There are few points which should be taken into consideration while framing the creative advertising or marketing strategies. First one, is to add more …

Growing Business Through Advertising Strategies – “Using Follow-up Systems”

In Branding, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

In today’s fast moving world, using innovative advertising strategies has become an imperative. You can’t survive by just working in silos, without letting the world know what you are up to. It’s a common practice that people usually carry a business card while they go out somewhere, so that they are able to leave a token of their remembrance with …

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Strategic Comparison of Coffee Brands To Incorporate Best Business In India

In Business Report by Tarun GuptaLeave a Comment

This report aims to compare marketing, marketing strategies and target market of CCD, Costa Coffee, Starbucks and Barista Lavazza coffee to incorporate best business in India. Methods of Research: Research method includes primary research and secondary research to look into how companies in coffee industry generate best business in India. Primary Research Visiting outlets of CCD, Costa Coffee, Starbucks and …

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Market Analysis of Pepsi To Regain Its Position

In Business Report by Tarun GuptaLeave a Comment

Industry Highlights: Major Brand Owners in India   Market Share   Quick Figures Non Alcoholic Beverage Industry The global soft drinks market has experienced moderate growth in recent years. This is predicted to continue, albeit at an accelerated rate, throughout the forecast period. The global soft drinks market is expected to have total revenues of around $678 Billion in 2014, representing …

Get A Great Marketing Mix Through Your Tactical Decisions

In Marketing - How To, Marketing Mix, Marketing Strategy by Tarun GuptaLeave a Comment

When it’s a question of a marketing mix and related decision making, how to plan and make an effective one is the most difficult one to answer for the leadership of an organization. But one way to chart out an effective marketing strategy is through the development of effective “tactics” and the critical tactical decisions that you make. But beware, …

Should Marketing Tactics Drive Strategies For The Company?

In Marketing - How To, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

Marketing tactics versus strategy: Role of tactics in making the overall strategy of the organization. After learning by spending good number of years in a product based Indian startup company as an entrepreneur and also learning from my experience of actively servicing large global companies, I have come to a radical conclusion. Sales, operational and marketing tacticsshould play a seminal …