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Strategic Comparison of Coffee Brands To Incorporate Best Business In India

In Business Report by Tarun GuptaLeave a Comment

This report aims to compare marketing, marketing strategies and target market of CCD, Costa Coffee, Starbucks and Barista Lavazza coffee to incorporate best business in India. Methods of Research: Research method includes primary research and secondary research to look into how companies in coffee industry generate best business in India. Primary Research Visiting outlets of CCD, Costa Coffee, Starbucks and …

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Market Analysis of Pepsi To Regain Its Position

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Industry Highlights: Major Brand Owners in India   Market Share   Quick Figures Non Alcoholic Beverage Industry The global soft drinks market has experienced moderate growth in recent years. This is predicted to continue, albeit at an accelerated rate, throughout the forecast period. The global soft drinks market is expected to have total revenues of around $678 Billion in 2014, representing …

Get A Great Marketing Mix Through Your Tactical Decisions

In Marketing - How To, Marketing Mix, Marketing Strategy by Tarun GuptaLeave a Comment

When it’s a question of a marketing mix and related decision making, how to plan and make an effective one is the most difficult one to answer for the leadership of an organization. But one way to chart out an effective marketing strategy is through the development of effective “tactics” and the critical tactical decisions that you make. But beware, …

Should Marketing Tactics Drive Strategies For The Company?

In Marketing - How To, Marketing Basics, Marketing Strategy by Tarun GuptaLeave a Comment

Marketing tactics versus strategy: Role of tactics in making the overall strategy of the organization. After learning by spending good number of years in a product based Indian startup company as an entrepreneur and also learning from my experience of actively servicing large global companies, I have come to a radical conclusion. Sales, operational and marketing tacticsshould play a seminal …

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Detailed Analysis of Economics of Foreign Low Cost Carriers v/s Indian Airlines: A Competitive Strategy Perspective

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Overview of Competitive Strategies Of LCC (Low Cost Carriers) A low-cost carrier (also known as a no-frills, discount or budget carrier or airline or cheap flight) with its lower fares and fewer quality products and comforts, is a developing business in the aviation industry and presents huge market opportunities due to varying competitive strategies. Although all Low Cost Carriers have …

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Indian Telecommunication Services – Corporate Strategies of BSNL, MTNL, Airtel, Idea and Vodafone With In-Depth Analysis of Government Policies

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The following article covers various corporate strategies being implemented in the Indian and Western telecom sector (BSNL, MTNL, Airtel, Idea, Vodafone and Others) and the latest technologies being adopted by the telecos under the harsh external environment in order to gain a competitive advantage. Why Corporate Strategies of BSNL and MTNL Failed Let us first try to understand the kind …