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Detailed Analysis of Economics of Foreign Low Cost Carriers v/s Indian Airlines: A Competitive Strategy Perspective

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Overview of Competitive Strategies Of LCC (Low Cost Carriers) A low-cost carrier (also known as a no-frills, discount or budget carrier or airline or cheap flight) with its lower fares and fewer quality products and comforts, is a developing business in the aviation industry and presents huge market opportunities due to varying competitive strategies. Although all Low Cost Carriers have …

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Indian Telecommunication Services – Corporate Strategies of BSNL, MTNL, Airtel, Idea and Vodafone With In-Depth Analysis of Government Policies

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The following article covers various corporate strategies being implemented in the Indian and Western telecom sector (BSNL, MTNL, Airtel, Idea, Vodafone and Others) and the latest technologies being adopted by the telecos under the harsh external environment in order to gain a competitive advantage. Why Corporate Strategies of BSNL and MTNL Failed Let us first try to understand the kind …

Type of Marketing Strategy To Be Adopted: Generalization or Specialization

In Branding, Marketing - How To, Marketing Strategy by Tarun GuptaLeave a Comment

Many organizations be it a product company or an online/digital company, all are striving hard to become generalist. This type of marketing strategy can be very lethal both for the stakeholders as well as the employees. The attitude of being everything for everyone is fraught with danger and is laughable. The old conventional wisdom talk about the generalist company is …

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Business Strategies Making The Difference – The Comparison of Strategies of Indigo Airlines And Kingfisher Airlines

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Many corporate honchos, consulting firms and freelance consultants have lauded over this multi-billion dollar question: What makes a company succeed, while another company, in the same operating and competitive environment, falter? Yes, indeed, we are talking about the business strategies of two airlines, Kingfisher and Indigo. To start with, let us first understand the businesses of the two airlines and …

How Marketing Plan has Transformed and Evolved over the years

In Branding, Marketing Management, Marketing Plan by Tarun GuptaLeave a Comment

What is a marketing plan? Through this brief article I would like to articulate in short on how the process of analyzing and building a marketing plan and the concept of marketing management has evolved over a period of time. From my own research and business, I can say that marketing is the job to plan, create, communicate and deliver …

Business And Market Analysis of An E-Commerce Start-Up BUCKETBOLT

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Mumbai-based start-up BucketBolt established in 2011 is a unique online service that enables students to buy low-priced, used textbooks as well as earn money by selling old/unused books. Currently a team of 12, it was founded by four aspiring entrepreneurs during their final year of engineering. Milestones Within two years, it has sold 60,000 books and has served more than …

Analysis Of Marketing And Business Strategy of Hector Beverages v/s Red Bull, Coca Cola And Pepsi

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Hector Beverages is a new entrant into the energy drinks market facing a stiff competition from established players like Red Bull, Coca Cola and Pepsi. Established close to 2 years ago by four individuals, Hector Beverages is growing at a remarkable pace with its new product Tzinga being able to garner considerable market share in this competitive space. It would …

Business Level Strategy – How Retailers Are Integrating Mobility

In Business Skills, Marketing Plan, Marketing Strategy by Tarun GuptaLeave a Comment

Rise of Smartphones: Is It Time To Revisit Your Business Level Strategy? Business level strategy is defined as integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets. Business level strategy must be so defined that it must take care of the changing business environment. Cost …